You’ve come up with a podcast concept, and you’re ready to start production. That’s great! You’ve got the gear. You’ve watched a few editing tutorials on YouTube. Now you’re ready to start recording episodes–but how do you get guests for your show?
If you’re planning on creating an interview series, there are a few things you need to know before diving headfirst into production. Having guests on your show isn’t just about having someone to talk to on your podcast. It can act as a networking and promotional tool for your show–not to mention the quality content you will be creating.
Remember: when you have someone as a guest on your podcast, you’re creating high-value networking opportunities that will jump-start a valuable relationship. So, you need to choose guests that align with your niche and career goals. Don’t settle for guests that will take up airtime. Your podcast deserves the best.
I decided to talk to a few individuals in the coaching industry about their experience as a podcast guest. I wanted to see how shows found them, how their episodes were promoted, and the overall experience they had been a guest on a podcast. Hopefully, these stories will help you determine the best approach to acquiring guests for your show and how you can make them feel like rockstars.
Finding Your Guests
The question I often hear from new podcasters is: How do I find guests for my podcast?
Do you ask your best friend? Do you walk outside and find the first stranger that crosses your path? You could try those things, but I wouldn’t recommend the latter. Podcast production takes a lot of time and effort, and you want to make sure the guests on your show will enhance your listener’s experience–but how do you find such guests?
Here are some of the ways podcasts reached out to the coaches I interviewed:
As you can see, there’s more than one way to recruit a guest for your podcast. Facebook Groups are a great resource for hive-mind answers, networking, and podcast guests! Watch what happens when you post that you’re looking for experts to interview on your podcast. You’ll get comments galore!
Tap those successful friends, or inspirational colleagues to talk about themselves on their show. They’ll love chewing the fat about their accomplishments, and it’ll bring you closer together.
If you go to a convention and see a public speaker that really moves you–reach out to them and ask them to be on your podcast! There are also lots of experts, coaches, and motivational speakers on Instagram that would love to promote their services on your podcast.
Making Sure Your Guest Has Fun
The most important part about having guests on your podcast, is making sure they’re enjoying the experience. That way, they’ll be more inclined to promote the episode and come back to chat again. Podcasting isn’t the main stream media practice of sound bites and confrontation. Podcasting is all about listening, great conversations, and real human connection.
Listeners don’t want to hear you argue with your guests. They want to feel like they’re hanging out with their best friends, listening to a great conversation.
Your guest is going to love sitting behind a microphone and sharing their story. Guests won’t be impressed if you don’t do your research before talking to them, so make sure you’re prepared for your interviews! Give them the spotlight so they can feel like a star. Ensure you know what you want to talk about, but be open to seeing where the conversation takes you. That’s the beauty of podcasting.
Promoting Your Podcast Episode
Promoting a podcast episode that features an interview with a special guest not only helps get the word out about your show–but your guest benefits from the publicity as well! What’s the point of putting all of that work into a stellar podcast episode, only to post it once and be done with it?
You need to let the internet know that you’ve got great content. Let’s see how our coaches felt about the promotion of their podcast episodes:
The reason you invite guests onto your podcast is the hope that your guest will tell their audience about your show. The more guests you have on your show, the more new listeners will be introduced to it. You have to make it easy for people to share your podcast episodes.
Many of these podcast guests liked receiving emails with download links and social media graphics, so you should implement this practice into your podcast production routine. Feel free to provide a copy in the email, so they don’t even have to think of what to say. The easier you make it for your guests to share your episodes, the more likely they will.
Also, encourage your podcast guests to share their podcast episode with their newsletter subscribers or private Discord server members. They’ll love sharing valuable content with their audience and the fact they didn’t have to create it themselves.
There are a lot of ways to benefit from having guests on your podcast. If you haven’t launched your show yet, record a few episodes anyway to get a feel for your show and learn your production pace. You should have five interviews “in the can” before you even start thinking about putting your episodes together. You always want a cushion of content to help you keep up with your podcast production pace.
Got a question about podcast production? I’m here to help! Get your first hour of consultation services for only $35! I’ll give you a wealth of information in 60 minutes.
Book your first session, today!: https://calendly.com/joannavt/introductory-consultation-session