Upworthy generates hits by grabbing content that already exist on the web and slapping on a catchy (and sometimes ridiculous) headline. These headlines are designed to make you go “Oh my God! I can’t NOT click on this. THAT WOULD BE CRAZY!” Sure, they’re catchy and they’re bound to attract attention from the average internet browser–but is it fair?
So we’re going to play a little game. I’m going to give you guys a series of headlines. Some of them are actual Upworthy headlines, and some of them I’ve made up. Let’s see if you can spot the difference, shall we?
a) What Does A Cocker Spaniel, Half A Carton Of Milk, And A Newborn Baby Have In Common? Watch This To Find Out!
b) A Gay Comedian Steps Into The Mind Of A Homophobic Dad And Finds A Sad, Sad Truth
c) This Woman Says, “My Vagina Is More Important Than Your Monday Night Football!”
d) A Surprisingly Simple Way To Know Which Companies Are Cool And Which Are Sorta ‘Meh‘
e) That Burger Looks Innocent, But It’s Hiding More Secrets Than A Teenager’s Diary
f) Is Your iPhone Eating Your Brain?
g) You’re Slowly Being Brainwashed By Doctor Phil And You Don’t Even Know It
h) ‘How Old Are You’ Is The Simplest Question Ever. So Why’d It Ruin An 11-Year-Old’s Life?
i) If You Tell That Hipster To “Get a Job” You’d Better Be Prepared To Hear About Bon Iver.
j) FREE SEX! Did You Just Shrug And Go ‘Meh’? Have I Got A Comic Just For You.
Here are the real headlines:
How’d ya do? Were some of my fake ones a little too obvious? I know…. but I’m compiling research on what a cocker spaniel, a half carton of milk, and a newborn have in common. I’ll keep you posted. Maybe Upworthy will feature it.
In the meantime, check out @UpWorthIt and enjoy more hilarious fake Upworthy headlines.